Why Credentials Are Important

Setting occupational standards can help advance your organization’s mission.


Workforce Development

  • Raise the standard of practice and level of professionalism of credentialed practitioners.
  • Enhance the reputation and public perception of the credentialed profession.
  • Empower worker mobility through portable, globally recognized credentials.


Consumer Protection

  • Provide consumers and other stakeholders with independent assurance that the people who hold your credential possess the knowledge, skill, or ability to practice their occupation competently.
  • Encourage practitioner accountability and good business practices through a code of ethics and professionalism.


Revenue Generation

  • Find new, sustainable streams of non-dues / non-tax revenue.
  • Increase net income through credentialing, which tends to grow despite market fluctuations.